From the category archives:

Copywriting

Copywriting Writing For Your Website

7 March 2010

Apart from the fundamentals of good writing, impeccable spelling, good grammar and punctuation will go a long ways in copywriting.  The most important thing about producing good copywriting for the web is about grabbing, as well as keeping, the person’s attention, and in the end getting the result that you want. Such results may be [...]

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Be Positive from Beginning to End

7 March 2010

When starting any copywriting, it is important that you are positive from the beginning to the end. You need to grab their attention at the beginning, and make them want more when they have finished.  It is vitally important that you use your best material at both the beginning and end of your work. So [...]

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Test the Tone of Your Headlines

6 March 2010

When writing any copy, it is important that the headline you have at the top will set the tone for your whole site.  In fact, this is the most powerful text on any page. So if it should fail to do what is required of it, then nobody is likely to even bother reading the [...]

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Make Your Text Links Look the Same

6 March 2010

During the very early days of the web you would find all the text links were both blue and underlined.  Even today, this still holds true…just take a look at Google, eBay, Yahoo or MSN, and all their links are blue, and are either underlined, or become underlined when the cursor is placed over them. [...]

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How to Go About Writing a Headline

6 March 2010

So just how you go about writing a great headline?  It’s quite simple really.  What you need to do is spend less time stressing about how to write your headline, and more time on figuring out what it should say. Even if you say the wrong thing beautifully, it is not going to do you [...]

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Get a Headline that Grabs

5 March 2010

The home page of any site is the key web page, especially if it is where you want a person to take some action, such as buying something or subscribing to something. So, one of the great ways of building momentum, and also increasing the number of people who act on this, is by creating [...]

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Other Essential Components for Good Copywriting

5 March 2010

It is ever so easy to become a little sloppy with the vocabulary on your website, as well as the look.  You may find it so easy that you become inconsistent in the terms and phrases that you use when describing a particular product, service, tool or feature on your site. So it is vital [...]

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How to Find Effective Keywords and Keyword Phrases

4 March 2010

Search engines are the most important tool on the web for bringing new customers to a site.  Many people who have never heard of your site will use a search engine to find what they are looking for, at your site or at someone else’s.  But unfortunately, a search engine is not psychic and not [...]

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How to Write Effective Copy for the Web

3 March 2010

In order to write effective copy for the web, there are two primary areas that you should look at.  It is the page title and the META descriptions.  Both of these are usually the first two things that a person will see when searching the web for a particular product or service. However, this does [...]

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Plan Your Web Copywriting in Order to Succeed

3 March 2010

It is vital that during the planning stage of your copywriting for the web, you understand what it is, exactly, you hope to accomplish. You have already determined that you need to increase direct sales, build a subscriber base, circulate information, as well as provide technical support.  But in order to do this, you must [...]

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